Deadpool’s Newest Product Pitch Takes Us Inside His Dreams, Which Center on … Frozen Food?

He's all about Devour meals and unicorns in this sequel tie-in

The fourth-wall-breaking anti-hero is always happy to sell out. Devour

Brand partnerships with superhero movies are inevitable—let’s face it, most movies are superhero movies these days—but so many of them seem like an unnatural fit. Or a lazy one, at best. There’s a car chase in the movie? Let’s use that in a car commercial! Genius!

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.