Deadpool Photobombs More Movie Covers at Walmart as His Sequel Prepares to Hit Shelves

Packaging stunt follows buzzy partnership from May

Walmart has a new line of limited-edition discs wrapped in faux Deadpool covers. Fox Home Entertainment

A few months ago, it seemed like Deadpool was everywhere as the anti-hero prepared to return to theaters with a sequel to his explosively popular debut film. Hopefully you’ve enjoyed the quiet since then, because it’s all starting back up again with the upcoming Blu-ray release of Deadpool 2.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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