Deadpool Has Invaded the Rest of Walmart’s Movie Aisle With a Brilliant Blu-ray Stunt

Every movie is now a Deadpool movie

Background photo: Reddit user t_bex
Headshot of David Griner

In-store displays—especially at Walmart—usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception.

At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment—aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2.

We don’t have much info about the stunt beyond a few sightings posted online by those who’ve stumbled across the displays.

UPDATE: We tracked down the brand marketers and agency behind the Blu-ray display, and you can read our Q&A about the project’s origin story here.

Reddit user t_bex posted the following image to the site, where it quickly became one of the most popular posts in the past 24 hours:

Gaming site IGN got a scoop on some of the Blu-ray sleeve designs and shared the images below:

We’ll update this article if we learn more details on the agency or creative team behind this one.


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"taxonomy":"","sortby":"","label":"","shouldShow":""}