In-store displays—especially at Walmart—usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception.
At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment—aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2.
We don’t have much info about the stunt beyond a few sightings posted online by those who’ve stumbled across the displays.
UPDATE: We tracked down the brand marketers and agency behind the Blu-ray display, and you can read our Q&A about the project’s origin story here.
Reddit user t_bex posted the following image to the site, where it quickly became one of the most popular posts in the past 24 hours:
Gaming site IGN got a scoop on some of the Blu-ray sleeve designs and shared the images below:
We’ll update this article if we learn more details on the agency or creative team behind this one.