Deadpool Has Invaded the Rest of Walmart's Movie Aisle With a Brilliant Blu-ray Stunt

Every movie is now a Deadpool movie

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


In-store displays—especially at Walmart—usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception.

At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment—aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2.

We don’t have much info about the stunt beyond a few sightings posted online by those who’ve stumbled across the displays.

UPDATE: We tracked down the brand marketers and agency behind the Blu-ray display, and you

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in