At Deadline

SpotOn Demos at NAB
New York-based Digital ADCO, a subsidiary of TV and Web convergence company ACTV in a partnership with Motorola’s Broadband Communications Sector, today introduced SpotOn, a proprietary technology that facilitates targeted interactive advertising via digital cable, digital satellite and digital broadcast television. GSD&M of Austin, Texas, and Cobalt Design of Atlanta will collaborate on branding the new service, which will be demonstrated at the National Association of Broadcasters convention in Las Vegas this week.

Bigfoot Launches 3.0
E-marketing services company Bigfoot Interactive, New York, this week will launch Interactive Relationship Manager 3.0 upgrade, a technology which delivers personalized communications to today’s online consumer. Interactive Relationship Manager 3.0 will enable marketers to create multimedia content, provide database management, and enhance query and reporting functions and response and survey management.

An Emazing Grocer
Louisville, Ky.-based, a provider of free, e-mailed content to Internet users, has announced that the company will take the Internet into the grocery store. The program with Louisville Kroger and Winn-Dixie stores will bring emazing’s online Recipe Tip of the Day to store shoppers at the point of in-store check-out through the backs of store grocery receipts. The online and offline promotion will award one weekly $500 shopping spree for 12 weeks, from April 21 through July 7, 2000