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SpotOn Demos at NAB
New York-based Digital ADCO, a subsidiary of TV and Web convergence company ACTV in a partnership with Motorola’s Broadband Communications Sector, today introduced SpotOn, a proprietary technology that facilitates targeted interactive advertising via digital cable, digital satellite and digital broadcast television. GSD&M of Austin, Texas, and Cobalt Design of Atlanta will collaborate on branding the new service, which will be demonstrated at the National Association of Broadcasters convention in Las Vegas this week.
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