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Death loses its sting in Cliff Freeman and Partners’ latest Hollywood Video spot, which promotes the chain’s five-day DVD rentals.
It opens at a funeral, as a man begins a eu logy to his father. The mourning friends and family gathered in the pews are startled to see a Hollywood Video employee march directly up to the coffin. Clapping his hands, he brings the deceased back to life as a voiceover explains, “We give you more time.”
The 30-second spot, which broke last week, is part of a campaign that includes radio spots and cinema slides.
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