The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Death loses its sting in Cliff Freeman and Partners’ latest Hollywood Video spot, which promotes the chain’s five-day DVD rentals.

It opens at a funeral, as a man begins a eu logy to his father. The mourning friends and family gathered in the pews are startled to see a Hollywood Video employee march directly up to the coffin.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in