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Do clamorous kids marching around the house at 7 a.m. stress you out? How about back-to-back (to-back-to-back) work meetings, or traffic jams where you wind up staring at the same stupid bumper sticker on the car in front of you for 30 minutes straight?
Calm, Apple’s reigning app of the year, positions itself as a balm for such daily irritants in its first TV campaign.
Developed by Sandwich Video and launched this week, the push features a pair of spots touting Calm’s ability to help you relax, meditate and get a better night’s sleep.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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