DDB's Integrated Pitch Wins $200 Mil. Penney Biz

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DDB Worldwide’s ability to integrate a message across all media led J.C. Penney Co. to select the shop for its $200 million account, the retailer’s top marketing executive said.
DDB beat out fellow Omnicom shop BBDO New York for the Irving, Texas, retailer’s account. Stephen Farley, senior vice president and chief marketing officer for Penney, said, “The galvanization of the entire DDB Worldwide network for the business” proved to be a winning edge.
DDB’s efforts included snagging veteran retail executive Gary Moss to run the business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in