DDB's Cotton Ads Take a New Direction

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NEW YORK DDB’s latest TV work for Cotton Inc. illustrates the versatility of the material, albeit in different settings.

One spot from the New York agency, “Storefronts,” depicts a 20-something woman in jeans walking past a row of clothing stores, each with a more provocative name. They begin with names such as “Work Clothes” and “Play Clothes” and end with “Clothes That Get You Fired,” which features a window mannequin dressed in a red halter top and striped skirt.

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