DDB Wins G-P Review

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NEW YORK Georgia-Pacific has selected Omnicom Group’s DDB here to handle creative duties on its bathroom tissue and paper towel brands after a review, the client confirmed today.

Major media spending on those brands, which include Angel Soft and Brawny, last year totaled about $50 million, according to TNS Media Intelligence.

G-P identified the other finalists as Interpublic Group’s Campbell Mithun in Minneapolis, Omnicom Group’s TBWA\Chiat\Day in New York and independent Mother in New York.

Previously, the product lines were split between Publicis Groupe’s Fallon in
Minneapolis (paper towels) and DDB in New York (tissue).

DDB








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