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LOS ANGELES Omnicom Group’s DDB has won the creative portion of Activision’s ad account following a review.
“We are going to be doing creative, communications strategy, holistic advertising for all channels: traditional, digital and non-traditional,” said Rick Carpenter, president of the Venice, Calif., shop.
Team One in El Segundo, Calif., was the only other known finalist.
“We are thrilled to be working with them,” Carpenter said. “They know the importance of creating a deeper brand experience for this elusive audience and we share a belief in the power of creative to release the brand’s true potential.”
“We
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