DDB Wins Activision

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LOS ANGELES Omnicom Group’s DDB has won the creative portion of Activision’s ad account following a review.

“We are going to be doing creative, communications strategy, holistic advertising for all channels: traditional, digital and non-traditional,” said Rick Carpenter, president of the Venice, Calif., shop.

Team One in El Segundo, Calif., was the only other known finalist.

“We

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