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NEW YORK AT&T is shifting creative duties on its business-to-business advertising to DDB, AT&T has confirmed. Sources estimated billings at about $120 million.
The bulk of the business is coming out of Rodgers Townsend in St. Louis, which worked on the client’s wired and Real Yellow Pages segments. BBDO in Atlanta recently started handling wireless b-to-b chores that now shift to DDB as well, per AT&T. All three agencies are units of Omnicom Group. (SBC has been a Rodgers Townsend client back to 1997.)
DDB
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