Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES DDB Seattle’s first campaign for the Effie Awards centers on the idea of what happens when advertising is “forced,” said John Livengood, evp, ecd.
“We’ve done some ‘call for entry’ advertising, but this year we’re doing things in a different way,” said Livengood at the Omnicom agency.
The effort pokes fun at trendy solutions that clients force onto agencies because of “predetermined answers or tactics,” he said. For example, “the boring live Webcam, the thoughtlessly forwarded e-mail, the promotional T-shirt that no one will wear, the obligatory blog no one cares about.”
The www.effie.org/different
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in