Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DDB Needham Dallas has developed a new tagline for client Interstate Batteries that will bow in a television ad on Nov. 22.
The 30-second spot, shot at Concord Motorsports Park in Concord, N.C., features Bobby Labonte, driver of Interstate’s Nascar entry.
Spending for the ad was undisclosed. The client allocated $3 million on major media advertising in 1997, per Competitive Media Reporting.
The TV commercial opens in mid-race, with Labonte driving his family’s Pontiac Montana minivan painted to resemble his No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in