DDB Tags Interstate

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DDB Needham Dallas has developed a new tagline for client Interstate Batteries that will bow in a television ad on Nov. 22.
The 30-second spot, shot at Concord Motorsports Park in Concord, N.C., features Bobby Labonte, driver of Interstate’s Nascar entry.
Spending for the ad was undisclosed. The client allocated $3 million on major media advertising in 1997, per Competitive Media Reporting.
The TV commercial opens in mid-race, with Labonte driving his family’s Pontiac Montana minivan painted to resemble his No.

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