DDB Staves Off Ogilvy to Win New McDonald's Business

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO — After flirting with non-roster shop Ogilvy & Mather, McDonald’s has chosen lead agency DDB Chicago to handle advertising for its fledgling “Diner Inside” concept, the company said.

Roster shops Leo Burnett, Chicago, and Arnold in Boston were invited to the pitch, along with DDB and Ogilvy Chicago, which previously has not worked for the Oak Brook, Ill.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in