DDB S.F. Takes Lead on Frozen Foods

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CHICAGO ConAgra Foods has named DDB San Francisco as the lead agency for its $15-20 million Banquet brand after a review of roster and nonroster shops, according to a company representative.

“We felt they were the best qualified to maximize the potential of [the Banquet] brand,” said a representative for the Omaha, Neb., company. He would not identify contenders for the account.

The incumbent, Fogarty Klein Monroe in Houston, did not participate in the review.

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