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Anheuser-Busch is preparing a global campaign for its flagship Budweiser brand tied to its sponsorship of the World Cup.
The campaign includes three playful, animated TV spots, according to sources familiar with the work. Developed by DDB Needham Chicago with London design shops The Mill and The Frame Store, the spots look to dial up the presence of Bud’s red “bow tie” logo as an internationally recognized icon.
In one spot, the logo comes to life and plays goalie.
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