DDB racing on VW By David Kile

Is it time to bid auf wiedersehen to fahrvergnugen? The pressure is on at DDB Needham to produce a big score for Volkswagen in the U.S. With market share here decreasing and VW about

That tagline reflects a marketing strategy that has been gaining momentum since VW hired Tom Shaver away from Saturn Corp. last year to head the Volkswagen of America division. In search of an idea on which to rebuild the VW brand in the U.S., VW executives have for months pointed to the fact that while VW’s share of voice and market in the U.S.