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NEW YORK Subaru is breaking a network and cable TV push for its first SUV, the B9 Tribeca.
The spot, set to Kansas’ classic-rock staple “Dust in the Wind,” has other SUVs turning to dust, rusting away, becoming junkyard scrap, as the Tribeca passes them.
A voiceover proclaims, “The end of the SUV as we know it and the beginning of what an SUV should be.”
Newspaper ads will also begin appearing this week.
The client spent slightly more than $200 million on ads last year and $50 million through the first quarter of 2005, per Nielsen Monitor-Plus.
The
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