DDB Puts Subaru Tribeca SUV on Air

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NEW YORK Subaru is breaking a network and cable TV push for its first SUV, the B9 Tribeca.

The spot, set to Kansas’ classic-rock staple “Dust in the Wind,” has other SUVs turning to dust, rusting away, becoming junkyard scrap, as the Tribeca passes them.

A voiceover proclaims, “The end of the SUV as we know it and the beginning of what an SUV should be.”

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