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CHICAGO DDB here uses before-and-after illustrations to depict how the Chicago Tribune can enrich lives in the shop’s first work for the newspaper.
The print, television and outdoor effort, from the Omnicom Group shop here that broke earlier this week, uses figures designed by J.J. Sedelmaier (who has illustrated commercials for Volkswagen, 7 Up and Converse, as well as Saturday Night Live‘s “Saturday TV Funhouse” segment). “What’s in it for you?” is the new tagline.
One spot depicts an animated silhouette getting his paper in the morning.
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