Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – DDB has won creative and media duties for the estimated $20-30 million ING Group account after a review that included TBWA\Chiat\Day in San Francisco and at least one other, undisclosed, agency.
The Atlanta-based client had given its account to Jordan McGrath Case & Partners/Euro RSCG in New York in November 2000. That shop did not defend. Media Planning in New York had handled media.
Blueprint Communications in Atlanta was the consultancy that managed the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in