DDB Needham Wins VW in Beijing

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PARIS – FAW-Volkswagen, a joint venture between China’s First Auto Works and VW, awarded its business to Beijing DDB Needham. The shop won the account after pitching against the China International Advertising Co. and Dentsu, Young & Rubicam. This is the agency’s first competitive win since opening last August. FAW is China’s largest car maker.
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