DDB Needham Shakes Up Creative

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Mike Rogers to Exit as Dual Chiefs Emerge
NEW YORK–Mike Rogers, executive creative director and vice chairman at DDB Needham here, will leave the agency shortly as part of a restructuring in its creative department.
David Nathanson, group creative director on DDB’s Compaq Computer account and Steve Landsberg, creative director at Ogilvy & Mather, Toronto, will run the department as co-chief creative officers, a setup that echoes the joint creative management method the office tried in 1994.
“Jobs like this don’t come around very often,” said Landsberg, who confirmed his Sept.

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