DDB Needham set to reel in Chanel, Pepsi Foods business

-DDB Needham/N.Y. is expected to emerge from its four-month long moratorium on new business with two creative assignments: one from Chanel and likely a large food account from Pepsi Foods International.
Chanel, which uses DDB for media buying, should provide a creative showcase for DDB, which will handle a skincare line previously inhouse.
However, the PFI assignment for a large Mexican snack food company called Sabritas, will give it a much-needed revenue boost.
“We are in the process of reviewing our agency lineup and are talking with DDB,” said Pedro Padierna, vp-marketing at Sabritas. He said that the salty snack food maker also is talking with BBDO, The Martin Agency, and incumbent Young & Rubicam but sources said DDB has the inside track.
DDB/N.Y. instituted a hiatus on new business so it could focus on current accounts and hone its new strategy earlier this year.
Spearheading the efforts will be Mary Lou Quinlan, the agency’s highly-regarded exec vp/director of development, who will retain her duties on James River and the Ortho division of Johnson & Johnson.
“We are going to take a whole new approach to new business ,” said Quinlan.
DDB/N.Y. hopes to become as aggressive as its Paris office. That group annually pitches dozens of accounts, and will customize pitch teams to suit client needs. Part of the agency’s plan is to “act like the client’s agency even during the pitch,” added Quinlan.
Copyright Adweek L.P. (1993)