The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti" /> DDB Needham plans major tune-up <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti
The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti" />
The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti" />

The departure of president Andy Berlin, along with DDB Needham’s signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

DDB Needham plans major tune-up By Alison Fahe

The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DDB executives would not comment on future plans. But sources said DDB has mapped out its “cluster” concept and is beginning to divide up accounts and personnel.
Sources also said that despite Berlin’s new role as chairman of the newly created Berlin, Wright & Cameron, he will continue to be in contact with key DDB clients and even is expected to play a role in either the formation of the new units or in the running of them.
Executive vp/director of development Kent DeFelice is expected to head up one group, comprised of such clients as Amtrak and Seagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in