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Louis Kemp Seafood’s first TV campaign since it was bought by Tyson Foods six years ago targets consumers who enjoy the ocean’s bounty but are confused by just how to prepare entrƒes “from the galley.”
The 15- and 30-second spots from DDB Needham Chicago, lead agency for Tyson, break today on national network and cable TV. They emphasize the taste of the precooked, ready-to-eat faux crab product, while also noting the ease of meal preparation, said David Leavitt, director of marketing for the Seattle, Wash.-based
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