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Clients Lost: $2.6 million including FritoLay media buying: (grade A-)
New Clients: $46 million or 7.4% including Wilson, Ameritech: (grade B-)
Growth From Current Clients: Down 3.2% or $20 million: (grade D+)
Creativity: Investment in high-priced and high-talent creative starting to pay off with healthier print work. Much of TV still dominated by typical packaged-goods look: (grade A-)
Management Savvy: Massive agency restructuring, which left Kirk Borland out of the picture, is Susan Gillette’s most definitive move as president so far: (grade C)
Teachers Comments: Priorities: New business, new business, new business.
Overall Grade: C+
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