DDB Names Executive Producer

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Berry-Brown’s Lane Fills McDonald’s Role
DALLAS–Greg Lane is joining DDB Needham Chicago in the newly created post of executive producer for the shop’s $600 million McDonald’s account.
Previously executive creative director at Berry-Brown in Dallas, Lane arrives with experience as that shop’s top producer for clients such as Quaker Oats Rice Cakes, Daisy Brand Sour Cream and Hunt-Wesson’s Manwich Sauce.
Lane originally came to Berry-Brown in September 1996 as executive producer, but from the start was the No.





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