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SAN FRANCISCO — DDB in Los Angeles on Wednesday was awarded the $100 million California Lottery account, the agency confirmed.
The shop won the business in review, beating the incumbents, Grey in Los Angeles with MediaCom; as well as Butler, Shine & Stern in Sausalito, Calif.,which pitched with Carat in Santa Monica, Calif.; Foote, Cone & Belding in San Francisco; and TBWA\Chiat\Day in San Francisco.
“This is great news to begin the year with,” said Rick Carpenter, agency president.”They
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