DDB Is Lone S.W. Kelly Awards Finalist

DALLAS DDB has been named a finalist in the 22nd annual Kelly Awards for its Tabasco label print campaign. The Dallas agency is the only Southwest nominee among 25 finalists competing for the $100,000 grand prize.

Sponsored by the Magazine Publishers of America, the Kelly Awards are presented annually to agencies whose magazine campaigns demonstrate both creative excellence and effectiveness. Senior-level magazine advertising clients and agency creative directors chose the finalists.

The awards will be handed out at the Association of National Advertisers’ Print Advertising Forum on June 19 in New York.

The Omnicom shop has won numerous awards for its work for McIlhenny Co.’s Tabasco, including a gold at the national Addy competition, a bronze Lion at Cannes and a silver Kelly at last year’s award ceremony.

While Tabasco’s original red sauce is well known, DDB’s objective was to increase awareness of the brand’s jalapeno, garlic and habanero versions.

The campaign, featuring the familiar Tabasco diamond label, uses copy like “The only condiment that has to perform its product testing at Los Alamos” and “All of the other flavors secretly refer to it as the Italian stallion” for the brand’s habanero and garlic pepper sauces, respectively.

The campaign has appeared in People, Vibe, Rolling Stone, Cooking Light and other periodicals.