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“Next Generation’ Will Lead the Rebranded Agency Post-Reinhard
NEW YORK-On the eve of its 50th anniversary and with an eye on the millennium, DDB Needham Worldwide is grooming its “next generation of leadership” and has dropped the venerable Needham from its name.
In a move which suggests agency chairman and CEO Keith Reinhard has chosen a successor, Ken Kaess was promoted last week to chairman of the agency’s newly formed worldwide operating committee.
“Ken has done a terrific job, first in rejuvenating our New York office,” Reinhard said in a statement.
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