Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DDB Chicago sold itself to Qwest Communications with the argument that it could save the troubled com pany $9 million a year by establishing a sep arate unit to handle var ious aspects of the $100 million account, the agency said.
“Under one company, it becomes more efficient to provide Qwest with all of its marketing needs,” said Tom Cotton, who was named general manager of the newly formed DDBQ.
Cotton will report to DDB worldwide president Ken Kaess.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in