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DDB has finally found its new president and CEO for Chicago.
Peter McGuinness, CEO of Gotham in New York, has accepted an offer to lead DDB's Second City operation. He fills a vacancy left by the December exit of Rick Carpenter. (Since then, DDB North American president Mark O'Brien has run the office on an interim basis.)
McGuinness has steered Gotham, a unit of Interpublic Group, for three years, a period in which the agency has recast at the top and won business from the likes of Denny's, Best Western, Hitachi, and Chobani.
At DDB, McGuinness will partner with chief creative officer Ewan Paterson.
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