DDB Earns More Heinz Work

DDB has won another assignment from H.J. Heinz Co., said sources. Later this year the shop will launch the client’s new line of frozen entrƒes, which will carry the Boston Market brand name.
DDB’s office here won the $10-15 million account after a review of undisclosed agencies nationwide. The shop already handles creative for Heinz’s Weight Watchers and Budget Gourmet frozen entrƒes.
Heinz initially asked for credentials from 12 agencies. Four finalists each made creative presentations.
Suissa Miller, Los Angeles, lead agency for the 850-unit Boston Market chain, did not participate. Leo Burnett, Chicago, lead shop for Heinz, was not a contender because client McDonald’s viewed the Boston Market entrƒes as competition.
DDB referred calls to Heinz. Executives at the Pittsburgh client could not be reached for comment.
In April, Heinz announced it had filed a motion with the U.S. Bankruptcy Court in the District of Arizona seeking approval to license Boston Market trademarks for retail use. Parent Boston Chicken, Golden, Colo., entered Chapter 11 bankruptcy protection last October.
Heinz’s request was approved by the court in June. As part of a 10-year pact, Heinz will pay Boston Chicken a royalty fee based on retail sales.
Separately, Boston Market Acquisition Co., a Dallas-based leveraged-buyout group led by investor Jacob C. Baum, made an offer last week to buy most of Boston Chicken’s assets for $105 million in cash and the assumption of $35 million in debts.