DDB Dallas to Defend EPA's Energy Star Account

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The Environmental Protection Agency has put its Energy Star account in review. The assignment, which is mandated for periodic review, has been handled by DDB Dallas for four years.
DDB confirmed that it is defending the business. “We are in the wait-and-see period at the moment, and almost everything is identical to years past,” said agency representative Cooper Smith. “Hopefully, [EPA] will like what we have been doing and continue to work with us.”
While one source pegged the account at $10 million per annum for the next five years, EPA contracting officer Kathryn Barton said that the organization does not yet have a budget estimate and the request for proposal does not disclose spending.
Several shops working on related regional assignments appear well positioned to tackle the national Energy Star account.


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