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CHICAGO — The Illinois Lottery awarded its $20 million account to DDB Chicago, following a review.
DDB bested Chicago shops Leo Burnett, J. Walter Thompson and Euro RSCG Tatham Partners.
Incumbent Ogilvy & Mather, Chicago, declined to participate. The review initially involved 13 agencies. The new contract is under negotiation, but will likely be for two years with two optional one-year renewals.
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