DDB Chicago to Take Corporate Tack for Dell

DDB will mount a campaign to increase Dell Computer sales to major corporations as a key part of its lead-agency role on the $200 million account, the client said.

“We are honing in on the enterprise arena to push Dell onto the short list of companies that large corporations use,” said Venancio Figueroa, a Dell representative.

DDB Chicago won creative and most media duties last week following a short but intense review that, sources said, had competitors sifting through a nearly two-inch-thick list of requirements.

Omnicom’s OMD media unit will handle buying out of New York; creative and planning will be based in Chicago.