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DDB Chicago has added The Martin Agency’s Jonathan Sackett in the new position of chief digital officer.
Sackett, who starts Monday, is charged with recruiting talent, building platforms and developing client work, said DDB North American president Mark O’Brien. In addition, he’ll contribute to new business pitches, including efforts to expand existing client relationships.
Sackett, 41, also will serve as managing director of the 300-person office, whose clients include McDonald’s and Anheuser-Busch InBev. As such, he becomes part of a management team that includes chief creative officer Ewan Paterson.
The hire comes three months after the exit of office CEO Rick Carpenter and as O’Brien seeks to fill that role.
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