DDB Chicago Names New CEO

CHICAGO DDB has named Rick Carpenter to take over as president and CEO of its Chicago office, where he succeeds Dana Anderson, who has stepped down, effective immediately.

Carpenter has led the network’s Los Angeles office for the past five years.

“I am very proud of my tenure and accomplishments at DDB, yet I want to take some time and be with my daughter before she leaves for college next year,” Anderson said in a statement. “I appreciate the time DDB has given me to be sure of my decision and am glad to know that the agency will be in such capable hands with my replacement.”

Anderson’s departure comes less than a year after she had restructured the agency’s leadership, naming managing directors of creative, accounts, strategy and new business.

The reorganization came after the shop lost about $500 million in billings, including creative duties on J.C. Penney’s account.

DDB had been under some pressure for about a year, after the Omnicom shop lost several pieces of business, the biggest of which was creative duties on J.C. Penney’s advertising account. The shop had added Safeway’s $250 million account to mitigate that loss a bit.

Carpenter, an 18-year DDB veteran, has been the network’s L.A. office president since 2002. Under his leadership, the office grew to the second-largest marketing communications agency in Southern California, according to the shop.

“Rick as also proven in the area of new business development, consistently delivering key wins for our network and for his agency,” wrote DDB North America president Dick Rogers in a memo distributed to employees. “DDB L.A. is four-for-four in recent new business pitches. He understands how to run a business and how to create a performance culture.”

DDB Chicago’s biggest clients include Anheuser-Busch and McDonald’s.