DDB Casts Tilex as 'The Mold Killer'

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SAN FRANCISCO DDB features people in deep denial in its latest television campaign for Tilex, which breaks today and positions the brand as “The mold killer.”

The new work is a departure from previous “Tilex Challenge” ads that emphasized the bathroom cleaner’s toughness.

Six 15-second TV spots present average people behaving strangely.

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