DDB Bud Work Tops in Cannes

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Nike’s ‘Beautiful’ Is the Runner-up; U.S. Fares Well Overall
CANNES–A year after honoring the artistry of Lowe Howard-Spink’s spot for London newspaper The Independent, the film jury at the 47th International Advertising Festival went for the funny bone here last week, picking DDB’s “Whassup?” Budweiser campaign for the Grand Prix award.
The campaign, featuring the now-famous “Whassup?” cry among Bud-drinking friends, garnered nearly twice as many votes as the runner-up, Wieden + Kennedy’s “Beautiful” TV spot for Nike, celebrating athletes’ battle scars.




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