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DDB has created a pro bono campaign to push AIDS awareness among youth that may be too hot for even cable to handle.
In the first of two 30-second spots for HIV/AIDS prevention initiative Youth AIDS, “Kit chen,” a naked teen mak es toast. Noticing his bread is burning, he tries to dislodge it with sil ver ware. A spark bursts from the toaster and the youth falls to the floor dead.
In “Shower,” a woman steps from the bath, dries off, then drops her towel.
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