DDB Backing New Heinz Rollout

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Boston Market Line Gets a $29 Mil. Push
NEW YORK–DDB is supporting Heinz Frozen Foods’ rollout of its new Boston Market Home Style line with $29 million in marketing support.
The line has been testing on the West Coast test since September, and now will get major support via TV, radio and outdoor ads, consumer promos and FSIs from the San Francisco agency, said Jay Abraham, client vice president of business development.
The TV ads, breaking next month, will tout the taste, convenience and emotional rewards of the lineup of seven single-serve meals.





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