DDB and Wells Fargo Split After 18 Years

4 finalists chase the bank's creative business

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DDB’s long tenure on Wells Fargo bank has ended.

The agency has worked on the brand since 1995. But with two other Omnicom Group shops—BBDO and TBWA\Chiat\Day—reaching the final round of the bank’s ongoing creative review, DDB is no longer in the picture. Sources identified the other finalists as Mullen and JWT, which is pitching with fellow WPP Group agency Designkitchen.

In a statement, DDB North American president Mark O’Brien characterized the shop’s 18-year relationship with Wells Fargo as a “successful partnership,” adding, “We are proud of the body of work and results we have delivered.”

That said, O’Brien also acknowledged the desire among Wells Fargo executives to “explore new directions for their marketing communications,” as is clear in the launch of the creative search itself.



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