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NEW YORK Unilever, two years after shifting U.S. and pan-European creative duties on its Lipton teas to DDB from JWT, has stripped the latter of its remaining international portion of the business, thereby consolidating all Lipton tea globally at DDB.
At the same time, Unilever has hired DDB sister shop Tribal DDB to handle global interactive duties on Lipton teas, a new assignment, DDB confirmed. Previously, that work was handled by various shops on a project basis.
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