DCA to Close Santa Monica Office

LOS ANGELES Dentsu’s DCA Advertising is shuttering its Santa Monica, Calif., office at the end of this month, the agency confirmed today.

The office closes with 21 employees. The shop’s operations here will be consolidated with DCA’s New York office “to gain cost and operations efficiencies,” said DCA president Tetsuo Machida, in a statement.

“Business can be handled out of New York and we can improve client service by collaborating on efforts including creative and media,” said Gino Colangelo, a representative for DCA in New York.

Accounts currently handled by the Santa Monica office will be serviced from New York beginning in November, the agency said. They include Canon printers, Interactive Health, Wherehouse Music and 21st Century Insurance.

Current billings were undisclosed. The agency’s offices here and in New York have $112 million in combined billings.

Colangelo said it has not yet been determined if any of DCA’s employees here will transfer to the New York office, but said it was a possibility.

DCA’s Santa Monica office was established as JSM+ in 1992 by Dentsu to service Canon’s printer division. Jim Sieminski, who is executive vice president, general manager, Mark Patton, evp, creative director, and Scott Daly, evp, media director, have led operations.