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NEW YORK A new ad agency hopes to bring the benefits of interactive media to the world of politics.
Called Next Generation, the Washington, D.C., agency said it would seek public policy groups, from nonprofits to corporate lobbyists, to run online campaigns that use new venues, such as blogs and podcasts. The agency said campaigns would heavily use broadband applications, such as streaming video and audio.
“I really understood the power of what we now call rich media,” said Richard Pollock, founder of Next Generation.
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