D.C. Lottery Picks MDB

NEW YORK MDB Communications has reclaimed the Washington, D.C., Lottery, adding the client to its roster for the first time since 1996.

The Washington agency won one of two $990,000 media services contracts in January following a three-month review. A second contract was awarded to another Washington shop, HR Communications, said D.C. Lottery spokesperson Bob Hainey.

MDB wrested the account from The Kamber Group, also in Washington, after submitting a proposal in mid-November, said agency president Cary Hatch. MDB handled the creative portion of the account from 1994 to 1996, when it created a campaign that encouraged commuters to “Stop for cash” on their way home by buying a lottery ticket.

The D.C. Lottery competes directly with the state lotteries of Maryland and Virginia, which are home to many who work in the District, Hatch said. MDB plans to continue heavy radio and local television spot plays for the lottery and create cross-promotions with D.C. United, the city’s professional soccer team, and the Metro.