Brand MarketingD.C. Gives Reingold Crisis Management WorkBy Tracy Mcreynolds Bostic|September 16, 2003ShareBy Tracy Mcreynolds Bostic|September 16, 2003ShareATLANTA Reingold Inc. has been chosen by the District of Columbia Department of Mental Health Services and Project DC to develop a public outreach campaign, sources said.The Washington, D.C., shop said it was selected without a review to create public service announcements, print ads and community events. Reingold will work with the DMHS to educate community members and caregivers about how to cope with disasters.“This project will prepare and strengthen people, making them able to rebound from crises,” said Janet Reingold, agency president. Project DC is a community-based disaster recovery support program established and funded by the Federal Emergency Management Agency after the Sept. 11 attacks, sources said. The DMHS and Project DC will host training sessions with materials produced by Reingold beginning at the end of this month.The campaign will continue with the launch of posters in mid-October, said Elizabeth Spinweber, a consultant at Reingold. PSAs and additional work are in the development stages.Sources estimated annual billings at $250,000. Adweek Adweek