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DETROIT Health Alliance Plan has selected Daniel Brian & Associates as its creative agency following a two-month review that began with seven agencies.
The Rochester, Mich., agency has handled creative for HAP’s parent, Henry Ford Health System, for more than 10 years.
“We look forward to forming a strong, long-term partnership with DBA,” said Daryle Johnson, director of advertising and communications at HAP, in a statement. “The agency has the right mix of strategic planning experience and creative capabilities that we were looking for.”
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