D&B Invests in New Branding Strategy

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NEW YORK–Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction with a decision by the 160-year-old company to officially change its name to the widely used shorthand acronym D&B.

The repositioning, reflected in the tag, ?Decide with confidence,? is intended to focus on the Murray Hill, N.J.-based

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