D&B Invests in New Branding Strategy

NEW YORK–Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction with a decision by the 160-year-old company to officially change its name to the widely used shorthand acronym D&B.

The repositioning, reflected in the tag, ?Decide with confidence,? is intended to focus on the Murray Hill, N.J.-based D&B?s ability ?to help customers make better, more confident business decisions,? said chairman/CEO/president Allan Loren.

?Our new brand is all about what we bring to our customers and their experience with D&B,? he said.